Friday, May 14, 2010

The Long Awaited Turnaround - Barnes & Nobles Nook

Nook owners now have the option of installing Nook's 1.2 upgrade. Users that have done so already are sighing with relief as the upgrade is meeting expectations. There are still some complaints about highlighting, but it looks as though the book store giant is honing its e-reader.

The Nook hit the market in December of 2009, but unfortunately to negative reviews. There were complaints of slow touch screen response. Additionally, users complained about pages refreshing just as slowly. The 1.2 software upgrade has improved on both of these issues, and the UI on the Nook has been updated to add three dimensional buttons for the screen navigation. The cursor response has improved as well.

There ares still a few remaining complaints, though. For instance, some users continue to experience a bit of frustration when attempting to highlight items. The buttons which are displayed in a circle, are small and hard to tap. The Nook also doesn't synchronize bookmarks, highlights, or notes with other versions of the Barnes & Noble eReader apps. Despite these negatives, the Nook's popularity remains, and the ebook reader can be purchased in Barnes & Noble stores this week.

The Nook is the Kindle 2's competitor, and fights fiercely. It has a color touch screen-3.5 TFT Color LCD, touch control and navigation. Nook users can view book covers in the library. It is shorter and narrower than the Kindle, but an ounce heavier. The book store giant offers Nook users over 500,000 free titles and exclusive content like free e-books and promotional offers.

Really unique, the Barnes & Noble's Nook offers the "LendMe" technology which enables the user to lend e-books to others for up to 14 days. Only certain titles apply, and the books can only be lent once. Once the owner allows someone else to use a book from his own collection however, he won't be able to access that title for the 14-day period. The person receiving the book doesn't need a Nook, but he would need to download the free eReader software from Barnes & Noble. This software works on platforms such as iPhone, iPod touch, PC and Mac OS. More platform availability is reportedly on the way.

The Nook has hit the market with strength, and with the latest software upgrades, it seems as though the Kindle has a strong competitor, not only in looks but in functionality as well.

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