Networking is an important part of small business marketing, both online and offline. With so many businesses vying for attention it can seem almost impossible to ensure you are remembered long after the event. That's because everyone is doing pretty much the same thing - so you need to be different. Here are a few things to try:
Don't go there to sell!
This is HUGE because just about everyone else is there to sell. When you talk to new contacts, even if you know you have a product or service that would be ideal for them, resist the temptation to go into a sales pitch there and then. Instead, practice being nonchalant and offer to send them an article which may be of interest, or details of something that might help.
Connect People
Act as an 'introducer'. Often small businesses with complimentary offerings can refer work to each other or carry out joint promotions without stepping on each other's toes, eg. a decorator & a gardener, a VA & a book-keeper, a florist & an event organiser.
Offer to help - be genuine
Because people are usually so busy trying to get their message across, they often don't think to ask about the other person's needs. Being genuinely interested in how you can help them will certainly set you apart from the crowd.
Follow Up After the event
This is the part most networkers forget to do or get totally wrong. After an event they either add the business cards they've collected to an ever-growing pile, or they use the contact details to send out spam email promotions & mailers. Following up with a 'nice to meet you' email or better still, a handwritten note in the post, is both polite and respectful.
Doing just one of the above will make you different from most of your fellow networkers; doing all of them will make sure you are remembered, long after the event.
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